Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget. Let’s start with the most common question – what is social media management?

 

This is a great question we often get asked because we have the answer!  You’re probably familiar with social media channels like Facebook or Twitter But are you may familiar with how these channels are used to grow your small business? Identifying what is social media management to your business plays an important role in using social channels effectively to grow your reach and influence conversions.

 

Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

 

Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.